Step 1: Be Cool
This entails being cool in two
definitions of the word, but not in the sense of being cold (though
feeling overly hot is probably a significant handicap and not
advised). Being hip and relevant and quirky is good, but never make
it look like you're putting any effort into it. Owning a Frank Lloyd
Wright house always helps.
Step 2: Pick the Right Story
This one's the most important, but it's
also the one writers screw up the most. The story takes up the
majority of the time, so if people get bored with the story and you
lose them, the best you'll get is a “Well, he/she was cool and
funny.” That's not what you want. So how do you pick the right
story? You ever heard of the K.I.S.S. rule? Stands for Keep It Simple
Stupid. Lots of writers want to impress, they want to pull out the
big guns right off the bat, and show how good they are. But when
people can't read what's on the page, can't slow things down, can't
look at something more closely, so complex narrative techniques are
not gonna work as well. They're not gonna have the punch that you
want them to. They'll just fall flat. That's why you keep it simple
and go back to the basics of stories, their hearts. Plot and
character. Take my story, “The Lie.” Not hard to discern what the
protagonist's major desire is, the one that drives all of his
decisions and actions. Plot's pretty clear: linear, chain of cause
and effect, the tension builds step by step as the protagonist gets
himself deeper and deeper into trouble. Classic short story
techniques, but they work.
Step 3: Perform the Story
You're not just reading a story out
loud to yourself. There's a crowd there and they want an experience
they couldn't have reading it on their own in their rooms, or that's
where they'd be. Dim the lights, put yourself in a spotlight, and
make the characters come to life.
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